West Coast Cooler Belfast FASHIONWEEK Launch Iconic COVERGIRL Competition!!
Friday, January 24, 2014
This week I attended the über stylish Press Launch of West Coast Cooler FASHIONWEEK, now in it's tenth year, and was extremely excited to hear how the event has teamed up with leading Sunday newspaper the Sunday Life to re-launch its iconic COVERGIRL competition! It's aim: to find ten budding models – and one ultimate COVERGIRL - to walk away with a host of fabulously fashionable prizes!!
Over the years FASHIONWEEK has created some truly iconic COVERGIRL campaigns, encapsulating the fashion mood of the moment, and seen on billboards throughout Belfast. However out of them all I have to say that my personal favourite was the pastel and sugar candy hues of the Spring Summer 2012 featuring model Laurina Kennedy! I for one can't wait to see what lies in store for the SS14 COVERGIRL winner!!
Launching in the Sunday Life, organisers will be scouting at Belfast’s premier shopping destination and COVERGIRL partner, Victoria Square, on Saturday 25 January and Saturday 01 February between 1-3pm to find their ‘next big thing’. A team of judges will whittle down the entrants to ten finalists who’ll take part in a shoot for Victoria Square along with hair and make-up partners Andrew Mulvenna and Paddy McGurgan.
Then three lucky finalists from among the ten will then be shortlisted and whisked away for an all-expenses paid four day destination shoot in the sun soaked Canary Island of Lanzarote flying with leading leisure airline, Jet2.com and staying in luxurious style at Natural Retreats Playa Blanca.
As well as two return flights of her choice to any of Jet2.com’s 14 sun, city or ski destinations from Belfast, the winner will also celebrate with complimentary West Coast Cooler for her and her friends as well as walk away with one year’s supply of hair treatments from AndrewMulvenna, one year’s supply of make-up sessions and beauty products from Paddy McGurgan, and £1000 worth of prizes from Victoria Square, Northern Ireland’s leading premium retail and entertainment destination.
She will also win a modelling contract with CMPR Models and a chance to walk on the catwalk at the final night of FASHIONWEEK.
Belfast FASHIONWEEK Director Cathy Martin said: “This is a really incredible prize that any budding young model would love to win, and start a career in this exciting and exhilarating industry.
“We know there is great talent out there and have many success stories of young girls who have been discovered at FASHIONWEEK as well as by the COVERGIRL competition itself in the past. Many have gone onto amazing things like working for Storm Models in London, the agency of world famous models Kate Moss and Cara Delevigne, so this is an amazing opportunity for girls to kick start a great career.”
Cathy continued: “For those who can’t make it to Victoria Square on either scouting day, there is also the opportunity to enter online by uploading your photograph to the Belfast FASHIONWEEK Facebook page at www.facebook.com/belfastfw. Sunday Life readers can also like and share photos to show their support to the entrants.”
Excited to be involved with COVERGIRL, West Coast Cooler’s Karen Anderson said: “We’re very proud to be supporting local talent through our partnership with the Sunday Life COVERGIRL competition. At West Coast Cooler we’re all about being sparkling and refreshing, so we’re very excited to get the search started and look forward to seeing the refreshing new faces!”
Pictured at the launch of the Sunday Life COVERGIRL competition were former Miss Ireland Rebecca Maguire, prize sponsor Victoria Square Personal Stylist Rebecca McKinney, Jet2.com air stewardesses Ciara McCann and Irene McConnell and Belfast FASHIONWEEK and CMPR Models Director, Cathy Martin. The winning prize will include two Jet2.com return flights to a European destination, a four day destination shoot in Lanzarote staying in Natural Retreats Playa Blanca, £1000 worth of Victoria Square prizes and hair and make-up packages from Andrew Mulvenna and Paddy McGurgan. For further information and to see the full list of prizes visit https://www.facebook.com/belfastfw
The competition has already launched in the Sunday Life and the search is now on, the winner will be announced on the catwalk at Belfast FASHIONWEEK on 21 March 2014. For further details and a full list if terms and conditions please visit www.facebook.com/belfastfw or http://www.cmprireland.com/blog.aspx?dataid=1045705
Deadline for all entries is Saturday 1st February at 3pm.
